LEMMON/HUGHES
creative partnership helpings brands be interesting

HOW

 

Every client, project and day is different.
Smart principles determine process, here are ours.

 

 

TALK, LISTEN, HEAR.
Medium-hard truth: great work only happens when “ask and listen” applies to everyone. Let’s challenge assumptions. Poke sacred cows. Disagree honestly. Be passionate.  

 

YOUR TEAM.
Advertising is a “quality, not quantity” enterprise. Our Rolodex is fat with exceptional ex-agency professionals. Small, experienced teams save time, money, sanity.

 

BUILD. COLLABORATE. REPEAT.
Yes, everything can always be better. The real challenge is knowing when refinement should stop. We’re dedicated to amazing work. But we’re never silly about it.

 

WHO’S AN ACCOUNT EXECUTIVE?
We’re all account executives! No layers. No games of “Telephone.” Zero-latency understanding. No gatekeepers. No precious divas. Simple as that.

 

IDEAS ARE EASY. EXECUTION IS HARD.
Everybody has a bucket of ideas. Getting them made into an actual campaigns, though, takes some doing. We know how that doing gets done.

 

IS IT INTERESTING?
We are firm believers in the late Howard Gossage’s observation, “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” No one cares what you have to say if it’s not interesting. Let’s start there.